Well, I was very curious when I first heard “Digital Repo Man” You know there’s a SuperMan, SpiderMan and now Digital Repo Man.

Funny, but what’s it all about? Who is the guy?

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Multi Level Marketing, or MLM, has gotten a bad rap over the years. Some of it deserved, but some of it not so deserved. If you’ve ever tried to build a solid MLM business you may have found it difficult if not downright impossible. The question is, why? Why is it so hard to make MLM work? Well, some of the answers may surprise you. For starters, it may not be all your fault, though we all have to shoulder some of the blame.

For those who need a brief explanation of what MLM is, it’s s system where basically you earn an income off of the efforts of the people in your organization. In other words, you don’t have to make all the money on your own. On the surface, this may seem like a great model. After all, isn’t that how you make a lot of money, by cashing in on the efforts of others? Certainly the owner of your local supermarket does it by hiring a number of people to run his store. He certainly doesn’t do it all by himself. And while MLM and running a supermarket may not exactly be the same thing, they both do require you to have help to run a successful business.

There are several problems with the MLM model in making model. For one thing, there is the problem with getting people into your organization to begin with. People are so jaded by all the MLM failures that have gone before them that they are hesitant to get involved in one. So recruiting in itself is not an easy thing to do.

But the bigger problem is that even if you are a great ad writer and a great recruiter, it is very difficult to motivate people to do the same. The number of people who you bring into your organization and actually do any work at all are few and far between. The truth is, people are lazy, and when they see how much work is involved, they don’t want to do it and eventually drop out. What happens as a result is that you are constantly cycling through members and your membership never really seems to grow. It may get to a certain level, but after a while members who came on board 3 months ago are gone. And this cycle continues on forever.

So what’s the answer? Well, the truth is, there is no answer. By having a company that provides excellent support, has a system that is at least easy to use, and finally has a good pay plan, you can reduce the number of dropouts and increase recruiting rates. But ultimately, no MLM, not matter how good, runs by itself. The member must still put in the time and effort. And as long as there are lazy people in the world who want to push a button and have $100 bills drop from the sky, there is always going to be drop out.

So the truth is, the MLM mystery is really no mystery at all. The mystery is why people are like they are.

And that is one mystery that will NEVER be solved.

You’re running a fairly successful business but it requires you to constantly write ads to keep it going. Why? Because on the Internet, ads get old very fast. Once somebody has seen the same ad a certain number of times they reach a point where they become immune to the ad. That’s why ads have to be freshened constantly.

So what happens when you sit down to write your weekly or monthly ad and all you can do is sit down and stare at a blank piece of paper or a blank computer screen? Nothing is coming. You couldn’t write your name and address if you tried, let alone write an ad.

What do you do?

Well, there are a couple of things you can do. The first is easy. The second is also easy but something that very few people think of. Hopefully, after you’ve read this article, you’ll have a couple of decent ideas for handling writers block.

The first thing you can and should do, is look at your ad writing from a different perspective. I’m not talking about trying to write a different kind of ad or ad style. I’m talking about looking at the ad itself from another point of view. Primarily, the point of view of the customer or potential customer. Put yourself in their shoes. If you were looking for this particular product or service what would YOU want to see in the ad? What assurances would you need to be given in order for you to take a chance and make a purchase? Sometimes we have to walk in another man’s shoes before we can understand what it is that makes them either buy or not buy something. Just by doing that little thing alone, you have a very good chance of writing an ad the likes of which you’ve never written before. It may just turn out to be your best yet.

But if divine inspiration doesn’t come to you, there’s always another method you can use to come up with a new ad.

Go to your old ones.

If I just lost you, let me explain.

Over the course of time that you have been promoting your product or service, you must have certainly written a few ads that got you a decent amount of sales. Then after a while you noticed that the ad didn’t get you any sales anymore. Well, there’s a reason for that. The ad itself was still good. The problem is that is was overused.

So how does this ad help you now?

Simple. You need to go back to the ad and reread it. It’s probably been a while anyway so it’s doubtful you know what’s in it. After you reread it you can do one of two things. If the ad is not too old then you can take parts from it that you know are good and come up with a new ad from it. But, if the ad is very old (and this is where you don’t have to do any work at all) you can simply rerun the ad.

How’s that possible? Didn’t the ad already stop working?

Well, yes and no. It may have stopped working 6 months or even a year ago, but one year later, nobody is going to remember that ad. So, if you rerun the ad, there is a very good chance that you’ll have some decent results with it. Try it some time.

There you go. Two great ways to get rid of Ad Writers Block.