The “Recently Benefited” Strategy

The “check out the testimonials from people who are already (your
product’s benefit)…” strategy tells your prospects that your product only
recently launched and you already have testimonials from people who
are benefiting. People will be jumping on your offer if they can benefit
that fast. Hopefully your happy customers will give you very detailed
testimonials that tell people the exact time down to the minutes or
seconds of when they benefited. It just sounds more believable because
when people lie they usually give general or broad pieces of
information.

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